Strategic Digital Marketing: Digital Marketing Channels

Master the execution of digital marketing through social media, search engine optimization, search engine marketing, and e-commerce/mobile strategies. This course provides hands-on knowledge of channel-specific tactics, from selecting social platforms and optimizing for search engines to designing e-commerce experiences and implementing mobile marketing campaigns. By the end of this course, you will be able to: 1. Select and implement appropriate social media platforms for target audiences 2. Apply SEO and SEM techniques to improve online visibility 3. Design effective e-commerce experiences and checkout processes 4. Explain mobile marketing strategies and optimization techniques 5. Discuss techniques for improving conversion rates and reducing cart abandonment 6. Create an integrated multi-channel digital marketing campaign

• Select and use social media platforms to target specific audiences
• Apply SEO and SEM techniques to enhance visibility and drive traffic
• Design effective e-commerce and mobile marketing experiences
• Integrate multiple digital channels to improve conversions and performance

• Basic familiarity with digital marketing terminology and strategies
• Readiness to practice through exercises and case studies