Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing commun

• Strategically develop a digital marketing communication plan.
• Appropriately relate your marketing goals with the communication strategies and the channels.
• Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
• Identify the key performance indicators and analyze the return on investment of a digital campaign.