Digital Marketing Operations & Analytics

Learn the complete digital marketing operations lifecycle from campaign execution through advanced analytics and optimization. This comprehensive specialization combines 25 courses that transform marketing professionals into data-driven strategists capable of managing multi-channel campaigns, automating workflows, analyzing performance metrics, and creating executive-ready dashboards. You'll progress from understanding fundamental marketing metrics through hands-on implementation of industry-standard tools like Google Analytics, CRM platforms, and business intelligence software, culminating in advanced skills for funnel optimization, channel performance analysis, and ROI measurement that directly impact business growth

• Execute multi-channel campaigns using automation tools and analytics platforms
• Transform marketing data into actionable insights with pivot tables and BI dashboards
• Optimize ROI by analyzing channel performance and conversion bottlenecks

• Basic computer and internet skills
• Ability to follow instructions and complete practical tasks