The Digital Marketing Revolution

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in p

• Understand the key differences between Analog and Digital and the implications of these differences for marketing
• Understand the four ways in which the Analog is being affected by the Digital Revolution
• Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers
• Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital World