Digital Marketing Strategy: Navigating Emerging Media and AI

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically s

• Develop an overview of the digital marketing communication landscape.
• Examine various marketing activities from a communication perspective
• Discuss the roles and functions of both traditional and digital media channels in marketing communication.
• Align your marketing goals with various digital marketing strategies and the appropriate media channels.