Digital Marketing with AI

This course unlocks the power of Artificial Intelligence for modern digital marketing, teaching you the invaluable techniques used by leading brands. Upon completion, you will be able to apply generative AI tools like ChatGPT, Gemini, and Copilot to develop data-driven content strategies, create engaging social media posts, and optimize your website for search engines. You will master the art of prompt engineering and learn to build reusable workflows that streamline your everyday marketing tasks, from content creation to competitive analysis. By enrolling, you will gain a significant competitive edge, transforming your approach to marketing challenges. This course empowers you to move beyond theory and master practical skills in hyper-personalization, customer journey mapping, and automated email marketing. What makes this program unique is its hands-on approach; you won’t just learn about AI, you’ll build real assets, analyze case studies from companies like Netflix and Coca-Cola, and generate your own creative content. If you are a beginner looking to get on track with the latest industry trends, this course provides a structured treasure trove of practical techniques to serve as your guide

• Develop data-driven content strategies using generative AI tools
• Apply AI for customer segmentation, predictive analytics, and hyper-personalized campaigns
• Create brand-aligned images and videos with AI creative tools

• Basic computer and internet skills
• Ability to read and follow course instructions in English