Digital Media for Health Outcomes

The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators. Yale is thrilled to offer this course fully translated in: Arabic - https://www.coursera.org/learn/digital-media-health-outcomes-ar French - https://www.coursera.org/learn/digital-media-health-outcomes-fr Spanish - https://www.coursera.org/learn/digital-media-health-outcomes-es Indonesian - https://www.coursera.org/learn/digital-media-health-outcomes-id Portuguese - https://www.coursera.org/learn/digital-media-health-outcomes-pt Chinese - https://www.coursera.org/learn/digital-media-health-outcomes-zh-cn Russian - https://www.coursera.org/learn/digital-media-health-outcomes-ru Swahili - https://www.coursera.org/learn/digital-media-health-outcomes-sw

• Implement digital communication strategy with clear health campaign objectives
• Evaluate health campaign impact using metrics and survey data
• Design relevant and effective health messages for social media
• Understand key tactical steps in digital health campaigns
• Analyze coverage and cost data to improve campaigns

• Public health professionals or those interested in the field