About this Course
The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators. Yale is thrilled to offer this course fully translated in: Arabic - https://www.coursera.org/learn/digital-media-health-outcomes-ar French - https://www.coursera.org/learn/digital-media-health-outcomes-fr Spanish - https://www.coursera.org/learn/digital-media-health-outcomes-es
What You'll Learn
- Implement a digital communication strategy with actionable campaign objectives
- Evaluate campaign impact using ad metrics, survey data, cost, and coverage indicators
- Develop relevant and effective health messages and campaigns on social media
- Apply social and behavioral insights to improve health communication outcomes
Prerequisites
- Basic familiarity with health communication and common terminology
- Preparedness to engage in practical exercises or case-based learning
Instructors
Saad Omer
Director