Strategic SEO for Digital Marketing Success

This Specialization, taught by Peggy Dean, Ruth Clowes, and Joshua George, is intended for small business owners, marketers, and content creators seeking to develop practical, strategic SEO skills for digital marketing success. Through three courses, you will cover SEO fundamentals, SEO copywriting, and technical SEO audits—preparing you to optimize websites, grow audiences, and improve search engine rankings with confidence. Extended teacher bios can be found in each course description!

• Apply on-page and off-page SEO techniques
• Write optimized web copy that drives engagement
• Conduct technical SEO audits and resolve issues

• Basic computer and internet skills
• Ability to read English instructions and complete short practice activities