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GenAI in Business: Discover the Possibilities
Coursera
Course
Unknown

GenAI in Business: Discover the Possibilities

University of Michigan

In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool. This course introduces the "See" phase of the See

Unknown3 weeks6,762 enrolled

About this Course

In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool. This course introduces the "See" phase of the See

What You'll Learn

  • Understand the core capabilities of leading generative AI tools as applied to business and professional settings
  • Envision and forecast new business possibilities offered by generative AI in the short and medium-term
  • Understand the key technical components of the generative AI technology

Instructors

A

Andrew Wu

Stephen M. Ross School of Business

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

Business Transformation
Generative AI
Case Studies
Large Language Modeling
Strategic Thinking
Digital Transformation
Prompt Engineering
Business Process Management
Automation
AI Enablement

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