About this Course
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans
What You'll Learn
- Apply knowledge to start or manage businesses in China
- Identify business opportunities and challenges considering socio-political and cultural factors
- Develop and implement culturally informed strategic business plans
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions in English and complete practice activities
Instructors
Prof. Xufei Ma
Associate Professor, Director, Center for Entrepreneurship
Prof. Letty Kwan
Assistant Professor
Prof. Dominic Chan
Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Dr. Frank Ng
Lecturer