All Courses
About this Course
Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China.
What You'll Learn
- Apply business skills to real market challenges
- Identify and explore business opportunities related to products
- Provide informed consulting for market entry strategies in China
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions in English and complete short practice activities
Instructors
P
Prof. Dominic Chan
Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
P
Prof. Letty Kwan
Assistant Professor
P
Prof. Xufei Ma
Associate Professor, Director, Center for Entrepreneurship
Topics
Business Strategy
Business
Entrepreneurship
Business Consulting
Strategic Marketing
Business Planning
Product Promotion
Business Strategies
Product Development
Peer Review
Course Info
PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree
Skills
استراتيجيات الأعمال
الأعمال
ريادة الأعمال
الاستشارات التجارية
التسويق الاستراتيجي
تخطيط الأعمال
ترويج المنتج
استراتيجيات تجارية
Product Development
Peer Review
إعلان
إعلان