E-commerce Marketing and Email Campaigns

With global e-commerce sales set to soar to $7.9 trillion (eMarketer), this course gives e-commerce managers, marketers, entrepreneurs, growth hackers, and small business owners essential skills to build an e-commerce business and optimize email campaigns for engagement and conversions. Learn to define your value proposition, develop a strategic e-commerce plan aligned with your audience, and select the right platform. Gain practical skills for optimizing product listings using compelling con

• Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success
• Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing
• Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns
• Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights