From Lab to Market - Key steps to identify your most promising market opportunities

From research to real-world impact You have developed a novel technology in the lab. But how do you identify the most promising market opportunities for it? This course helps PhD students and researchers explore how to turn scientific discoveries into real-world value through structured, evidence-based decision making. From Lab to Market is a hands-on online course that introduces a systematic approach to identifying, evaluating, and prioritizing market opportunities for new technologies. You will learn how to move beyond a single application idea and explore different customers, use cases, and value propositions before committing to a strategic focus. The course combines practical tools with real-world examples from technology commercialization. Most importantly, you will apply the concepts directly to your own research project or a technology from your lab, gaining hands-on experience with one of the most critical early decisions in innovation and entrepreneurship. Whether you are curious about startups, considering entrepreneurship as a career path, or simply want to better understand the commercial potential of your research, this course offers a structured and low-risk way to explore how technologies can create impact beyond academia.

• Identify promising market opportunities for new technologies
• Evaluate opportunity potential and key challenges
• Set a clear strategic focus for market entry
• Design a viable business model
• Apply proven tools to your own project