Try It: Intro to Branding
edX
To create a distinct identity for a business or product, you need branding. Now, if you’ve found yourself wondering, “What is branding?” — and how you can use its principles to better stand out from the competition — this no-risk introductory course is right for you.
About this Course
Gain the marketing insight to make inferences about existing brands and improve your own brand awareness. This free intro course aims to equip you with the basics you need to create a memorable identity your target audience will connect with. You will learn: The key elements of branding. Brand equity and how to create it. The connection between branding and marketing. By the end of the course, you will be able to: Articulate the required elements of a brand. Gain the skills to help with foundational marketing. Apply your branding knowledge to consumer-facing deliverables.
What You'll Learn
- The role branding plays in business.
- Elements of a brand, like voice, design, and branding guidelines.
- Brand positioning and how to create it.
Instructors
edX Learning
The Learning Teams