Try It: Marketing Funnels
edX
This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
About this Course
Marketers utilize a marketing funnel framework to visualize the process that customers go through when making a purchase. A marketing funnel is also used to choose channels and develop messages for marketing materials that: Introduce the product or service to the customer Explain to the customer how it solves a problem Answer questions about the product or service Entice the customer to purchase the product or service Sharing the right materials with a customer at the right point in a marketing funnel can influence their purchasing decision by showing how it adds value to their life. Learn how to develop your own marketing funnel and use it to make decisions on what marketing channels to utilize and messages to create.
What You'll Learn
- How to articulate what marketing funnels are
- How to identify and navigate the steps involved in marketing funnels
- How to identify where customers are in the marketing funnel
- How to determine the types of marketing channels to use
- How to choose what messages to use
Instructors
edX Learning
The Learning Teams