Effective Service Innovation by Design in Hotel Management

This practical course provides learners with insights into the art and science of designing innovative services in the Hotel industry to meet customers' evolving needs and drive organizational success. Throughout the course, learners will journey to understand the core principles and methodologies of service design. They will be introduced to the powerful concept of design thinking, which encourages a human-centered approach to problem-solving and service development. By immersing themselves

• Identify the key principles and concepts of hotel service innovation.
• Demonstrate proficiency in basic design thinking methodologies for service development.
• Analyse customer needs and pain points to design customer-centric services.
• Evaluate the feasibility and viability of service innovations.