Elements and Principles of Visual Communication

This introductory course sets the baseline for understanding visual communication by introducing the concepts, vocabulary, and jobs skills relating to visual communication. We will start by covering the history of design and theories and then move on to the elements and principles of design, allowing you to develop the skills necessary to practice your understanding of the design process. We will also examine creative solutions to design problems—all of which will help you succeed in using visual communication skills in the other classes in this specialization and in your career after completing all the course. By the end of this course, you’ll have a better understanding of and be able to answer the question: What is visual communication?

• Evaluate theories of visual communication that explain message conveyance
• Define and apply design elements and principles for effective communication
• Develop understanding of visual communication language and career paths

• Basic familiarity with relevant terminology
• Willingness to engage in applied exercises and case studies