Email Marketing

This Email Marketing course equips you with the skills to plan, design, automate, and optimize high-performing email campaigns using leading tools. Begin with the fundamentals, core principles, compliance laws, subscriber growth methods, and expectations for successful campaigns. Build a strong foundation in strategy by learning welcome, promotional, sales, retargeting, loyalty, and feedback email approaches that boost conversions and retention. Next, gain hands-on experience with Mailchimp and GetResponse by setting up accounts, managing audiences, segmenting users, creating newsletters, and automating workflows. Learn advanced email design, templates, pop-ups, forms, and lead-generation tactics, followed by drip sequences, follow-ups, and campaign execution. Finally, explore A/B testing fundamentals, use cases, and real examples to analyze results and improve performance. By the end of this course, you will be able to: - Build effective email strategies that drive growth and conversions - Create, design, and automate campaigns with Mailchimp and GetResponse - Segment audiences, manage leads, and run drip workflows - Use A/B testing to optimize engagement and campaign ROI No prior experience required; ideal for beginners, marketers, and professionals seeking hands-on email marketing skills

• Build effective email campaigns using Mailchimp and GetResponse
• Design engaging emails, templates, pop-ups, and lead-generation assets
• Automate email workflows and retargeting sequences
• Apply A/B testing and audience segmentation strategies

• Basic computer and internet skills
• Ability to read course instructions in English and complete exercises