E-Marketing

In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals

• Recognize the current digital business landscape and identify strategies to define, attract, and engage audiences online
• Develop a digital marketing plan aligned with business goals for products or services
• Apply testing and analytics to optimize marketing efforts and improve business outcomes

• Basic computer and internet skills
• Ability to follow English instructions and complete short practical activities