Business English

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas

• Communicate about management, finance, and marketing topics
• Write proposals, executive summaries, and marketing materials
• Use language structures for running meetings
• Achieve sales and negotiate business transactions
• Apply skills in a capstone project to communicate and launch products

• Basic familiarity with business terminology and English language
• Readiness to practice through applied exercises or case studies