Business English: Final Project

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills

• Create a complete action plan for product launch
• Prepare a project status report
• Develop a marketing campaign plan
• Analyze the basic budget for the project
• Prepare a short presentation for management

• Basic familiarity with topic terminology
• Readiness to practice via applied exercises or case studies