Entrepreneurship I: Laying the Foundation

This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how busin

• Demonstrate an understanding of how entrepreneurs can develop new venture ideas.
• Examine a potential market opportunity and evaluate its viability.
• Demonstrate an understanding of the concepts of entrepreneurial leadership and team building.
• Develop a plan for identifying and securing early adopter customers for a new venture.