Market Analysis

This course, "Market Analysis," provides a comprehensive guide to developing a business case through market segmentation, identifying beachhead markets, and calculating total addressable market (TAM). You will also define your product, analyze value propositions, understand the competitive landscape, and learn strategies for customer acquisition and partnership development

• Define the product and analyze value propositions
• Understand the competitive market landscape
• Learn customer acquisition strategies
• Develop business partnerships

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities