Entrepreneurship: Scaling and Go-To-Market Strategy

The CREO Entrepreneurship: Scaling & GTM Growth Strategy Course supports entrepreneurs and growth-stage professionals in designing and executing effective go-to-market strategies. The course focuses on how start-ups and growing ventures can take products or services to market with clarity, structure, and strategic intent. Participants explore the core components of a GTM strategy, including market analysis, customer segmentation, value proposition development, competitive positioning, and channel selection. The course examines how data, insights, and experimentation inform marketing and growth decisions, and how GTM strategies evolve as ventures scale. Through applied frameworks and real-world examples, learners develop practical approaches to aligning product, marketing, and sales efforts. By emphasizing strategic thinking and execution, the course enables learners to approach market entry and growth decisions with greater confidence and discipline. By the end of this course, you will be able to: - Analyze market opportunities and customer segments - Develop a structured go-to-market strategy - Position a product or service relative to competitors - Apply growth and marketing tactics aligned with GTM goals - Evaluate and refine GTM strategies based on market feedback Prerequisites: - Basic familiarity with entrepreneurship or early-stage business concepts is recommended but not required. The course is suitable for founders, start-up team members, and professionals involved in growth and market expansion

• Analyze market opportunities and customer segments
• Develop a structured go-to-market strategy
• Position a product or service relative to competitors
• Apply growth and marketing tactics aligned with go-to-market goals
• Evaluate and refine go-to-market strategies based on market feedback

• Basic familiarity with entrepreneurship or early-stage business concepts
• Readiness to practice through applied exercises or case-based work