Esports Management Capstone Project

We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations. You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esport organization role of interest, other than Owner, and describe your reasoning.

• Analyze pros and cons of single vs. multiple esports organizations
• Evaluate organizational structure options
• Recommend effective esports branding strategies
• Develop funding recruitment plans
• Select and justify organizational roles in esports

• Basic computer and internet skills
• Ability to read course instructions in English and complete exercises