Essential Marketing Frameworks
University of Washington
This course will give you an introduction to key marketing concepts and basic skills. Youâll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, youâll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. This course will provide you with the foundational knowledge needed to explore more specialized marketing topics.
About this Course
This course will give you an introduction to key marketing concepts and basic skills. Youâll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, youâll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. This course will provide you with the foundational knowledge needed to explore more specialized marketing topics.
What You'll Learn
- Foundational marketing terms and concepts
- Key marketing frameworks (e.g., SWOT analysis, 4Ps, 5Cs)
- Insights into consumer behavior and their impact on marketing strategies
Instructors
University of Washington Team
Continuum College, University of Washington