Establishing Product-Market Fit

Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce. Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-mark

• Determine your target customer and identify their needs and wants.
• Define your value proposition and specify your minimum viable feature set.
• Create your minimum viable product and the user experience.
• Test your minimum viable product and iterate to improve product-market fit.