Ethics, Culture, and Global Perspectives

In this course, you will acquire a deep understanding of the importance and role of ethics within and beyond the organization as well as realize the benefits and challenges of a diverse culture and various – and changing – global perspectives. The professional business skills related to ethics, culture, and global perspectives gained through this course will help you to succeed working in any organization.

• Identify ethical issues in global business.
• Explain what culture is and where culture exists or manifests itself.
• Analyze how globalization impacts the psychological responses of consumers in global markets.
• Explain what cultural equity is and how brands can become cultural symbols.