About this Course
User retention is the difference between thriving products and those that fade into obscurity. Yet 73% of product teams struggle to choose the right retention metrics, leading to misguided strategies and missed opportunities. This Short Course was created to help data analysis professionals master the critical distinction between retention measurement approaches and apply survival analysis to uncover actionable user insights. This course is unique because it bridges the gap between statistical theory and practical product analytics, providing hands-on experience with R-based survival analysis that you can immediately apply to real user datasets. To be successful in this project, you should have a background in basic data analysis and familiarity with statistical concepts
What You'll Learn
- Select appropriate retention metrics to interpret user behavior patterns
- Apply survival analysis to compare retention and guide optimization
- Perform significance testing to ensure reliable retention insights
- Visualize survival curves for clear data communication
Prerequisites
- Basic familiarity with statistical analysis and data concepts
- Readiness to engage in applied exercises or case-based work
Instructors
Hurix Digital