About this Course
Building an engaged audience on Facebook requires more than just great content—it’s about strategic planning, community building, and real-time interaction. In this course, you’ll learn how to develop an effective content scheduling workflow, foster active communities, and use Facebook Live to connect with your audience in meaningful ways. You’ll start by mastering content planning and management to organize and schedule posts efficiently. Next, you’ll explore strategies for growing and managing vibrant Facebook communities through Groups and Pages, leveraging engagement tactics, SEO, and hashtag strategies to boost visibility. Finally, you’ll learn how to host compelling Facebook Live sessions, from scriptwriting and technical setup to managing live interactions for maximum impact. By the end of this course, you will be able to: - Build and manage active Facebook communities through Groups and Pages - Create engagement-driven content - Develop effective content scheduling workflows - Leverage Facebook Live for real-time audience interaction
What You'll Learn
- Grow Facebook audience and increase engagement
- Build and manage active communities via Groups and Pages
- Create engagement-driven content
- Develop effective content scheduling workflows
- Leverage Facebook Live for real-time interaction
Prerequisites
- Basic computer and internet skills
- Ability to read English instructions and complete brief exercises
Instructors
Nina Ottaviano