Facebook Insights: Understand the Algorithm

Gain a foundational understanding of how Facebook’s algorithm works and how it affects content visibility. This course breaks down key ranking signals, content distribution patterns, and strategies for staying agile as the algorithm evolves. You'll explore how different content types perform on the platform and learn to recognize the elements of algorithm-friendly posts. With expert guidance, real-world examples, and a hands-on content analysis activity, you’ll be prepared to create posts that consistently deliver value and reach

• Demystify Facebook’s algorithm to enhance reach
• Understand how the algorithm works and affects visibility
• Identify content types favored by the algorithm
• Recognize elements of algorithm-friendly posts

• Basic computer and internet skills
• Ability to read English instructions and complete brief exercises