Meta Social Media Marketing

Turn your passion for social media into a career with job-ready skills and an industry-recognized certification from Meta. Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. In this program, you’ll learn how to build a compelling social media presence and run successful advertising campaigns across Facebook and Instagram. Whether you’re new to digital marketing or managing your own channels for your business, this six-course program, developed by experts at Meta and Aptly, will equip you with the skills to grow engaged communities and use social media tools strategically. You’ll get hands-on experience with platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok and more—and have the opportunity to explore how generative AI is used in social media marketing. Upon successful completion of this program, you’ll: Pass a certification exam that validates your skills in digital and social media marketing Earn the Meta Digital Marketing Associate Certification Gain a credential that is ACE® recommended , which means you may be eligible for college credit at participating institutions

• Establish an online presence, build a following, and manage your social media accounts
• Develop effective social media posts and create a strong social media brand presence
• Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
• Learn to evaluate and interpret the results of your social posts and advertising campaigns

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities