Facebook Strategy: Effective Content

Learn how to build a focused, data-informed content strategy for Facebook that supports your goals and resonates with your audience. This course walks through the key components of a successful strategy, including identifying your niche, setting content themes, and planning an effective format mix. You'll explore how to analyze audience insights and performance data to guide your decisions. With expert advice, templates, and a hands-on strategy-building activity, you’ll create a content roadmap tailored for Facebook success

• Develop effective strategies for Facebook content
• Build a focused, data-driven content strategy supporting goals
• Analyze audience insights to guide decisions
• Understand key components of successful strategies
• Create a tailored Facebook content roadmap

• Basic computer and internet skills
• Ability to follow course instructions in English and complete short activities