Facebook Watch: Create Engaging Videos

Learn how to create short-form videos optimized for Facebook Watch that boost engagement and grow your audience. This course covers the video production process—from planning and scripting to filming, editing, and publishing—with a focus on creating content that captures attention in the first few seconds. You'll explore best practices for visual storytelling, silent viewing optimization, and leveraging Facebook’s native video tools. With a tutorial and hands-on video project, you’ll build the skills to produce compelling, mobile-first videos that perform well on Facebook Watch

• Create and optimize video content for Facebook Watch
• Increase engagement with compelling videos
• Grow your audience using video content
• Apply best practices in visual storytelling
• Leverage Facebook’s native video tools

• Basic computer and internet skills
• Ability to follow course instructions in English and complete short activities