Forecasting for Marketers: Mastering Google Analytics

In today’s data-driven marketing world, the ability to predict outcomes is a superpower. Forecasting for Marketers: Mastering Google Analytics helps professionals turn historical data into forward-looking insights that drive measurable results. Across 16 hours of immersive lessons, you’ll learn to merge marketing intuition with analytics precision, discovering how to forecast campaign performance, customer behavior, and ROI with confidence. You’ll start by mastering the fundamentals of marketing forecasting, understanding key models, statistical patterns, and real-world success stories. Then, you’ll dive into Google Analytics essentials, learning how to collect, clean, and prepare accurate data for predictive use. From there, you’ll build your own forecast models using practical, marketer-friendly statistical techniques and learn to validate their accuracy. The final module focuses on turning forecasts into strategy using insights to inform planning, budget allocation, and decision-making. You’ll also learn how to communicate forecast results through dashboards and executive presentations that inspire action. By the end, you will: • Build forecast models using marketing data • Identify key metrics influencing marketing performance • Translate forecasts into actionable insights • Apply data-backed forecasts to campaign planning This course is ideal for: • Marketing professionals seeking data-driven skills • Business analysts and digital marketers • Entrepreneurs optimizing marketing ROI • Students exploring marketing analytics careers Disclaimer: This course is an independent educational resource developed by Board Infinity and is not affiliated with, endorsed by, sponsored by, or officially associated with Alphabet Inc. or any of its subsidiaries or affiliates. This course is not an official preparation material of Alphabet Inc. All trademarks, service marks, and company names mentioned are the property of their respective owners and are used for identification purposes only

• Apply core forecasting methods to marketing planning
• Use Google Analytics data to build and validate predictive models
• Integrate forecasts into decision-making and review processes
• Communicate insights effectively through dashboards and storytelling

• Basic computer and internet skills
• Ability to read English instructions and complete practice activities