Forecasting Models for Marketing Decisions

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. All of this is done using Microsoft Excel, ensuring that learners can take their skills and apply them to their own business problems

• Understand components of marketing forecasting models
• Build predictive models using Excel
• Evaluate model performance for accuracy
• Apply forecasting skills to real business problems

• Basic understanding of marketing concepts and data
• Willingness to engage in practical exercises