Foundations of Digital Marketing and E-commerce

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the ro

• Define the fields of digital marketing and e-commerce
• Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
• Explain the concept of a marketing funnel
• Understand the elements and goals of a digital marketing and e-commerce strategy