Foundations of Digital Social Selling

Gain a comprehensive understanding of the digital social selling landscape and its evolving best practices. This course equips you to transition from traditional to digital-first selling by building robust audience personas, identifying high-potential segments, and establishing a professional social presence. Through hands-on, actionable lessons, you'll learn to generate targeted leads, build trust authentically, and unlock the power of storytelling and personalized outreach. Special focus is given to adapting strategies for regional and cultural relevance in India, the U.S., and Spanish-speaking communities. Expect to master practical workflows and become a resourceful, credible, and successful social seller

• Gain a comprehensive understanding of the digital social selling landscape
• Learn evolving best practices in digital social selling
• Generate targeted leads and build authentic trust
• Utilize storytelling and personalized outreach to enhance sales
• Master practical workflows for success

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities