Foundations of Neuroscience

The course "Foundations of Neuroscience" delves into the neural and biological foundations of influence and persuasion, providing a comprehensive understanding of how the brain processes sensory, emotional, and cognitive information. You will explore key brain regions and their role in decision-making, memory, attention, and emotion, essential for effective communication strategies. By gaining hands-on experience with neuroscience measurement techniques, you will learn to assess the impact of in

• Understand neural anatomy, key brain regions, and their roles in influence, persuasion, sensory perception, and executive function.
• Analyze sensory systems and perception phenomena, including top-down and bottom-up processing, with applications to influence campaigns.
• Examine memory processes such as declarative, procedural, and priming, and their role in cognitive tasks like engagement, attention, and workload.
• Evaluate emotional processing and decision-making theories, comparing System 1 and System 2 responses using neuroscience measurement techniques.