Freelance Editor Marketing

Standout amongst the crowd by learning how to market yourself and your unique brand through your online presence. There are a lot of things Ryan Kao wishes he had known before starting his career as a freelance video editor and cinematographer. From learning editing essentials to finding his distinctive visual style to properly managing client projects and marketing himself on social media, developing skills like these have helped Ryan go on to secure opportunities with brands like Nike, Adidas, and IKEA as well as cultivate a community of almost 250K across YouTube and Instagram. Now, Ryan wants to share everything he’s learned about marketing himself as a video editor through social media and a high-quality portfolio. In this class, you’ll learn how to strategize what you share online, optimize your online presence to act like a digital business card, and improve your portfolio to gain clients and confidence around your brand. With Ryan as your guide, you’ll: - Discover how to use Instagram to share client work, network, and build community - Optimize your YouTube channel to give your client an insider’s look at your work - Utilize spec pieces to grow your portfolio - Attract new clients and differentiate yourself from the competition Plus, you’ll get a behind the scene’s look at Ryan’s social media and how he has gained over 210K subscribers on YouTube and almost 40K followers on Instagram. Whether you have been trying to market yourself online for years but haven’t found what works for you or you're building your online presence from scratch, you’ll leave this class with an actionable digital marketing strategy and a strong idea of how you want to show up online. Basic video editing knowledge and experience will be helpful when taking the class. You’ll need access to your social media profiles to get started. You can also bring pen and paper to take notes. Instructor bio: Ryan Kao is a cinematographer and video editor based in Los Angeles. What started as a simple childhood hobby over 15 years ago has grown into a thriving and transformative career as a full-time freelancer in the video industry. With cinematography and post-production work ranging from commercial, documentary, and narrative pieces. He is proud to say that his work has taken him all over the world. Making and learning from mistakes along the way has allowed him to discover some unique perspectives and strategies over the years. He's also been so honored to share his knowledge and experiences on YouTube with an audience of over 200,000 subscribers. This creative community has fueled his career beyond anything he could ever imagine possible, and he's beyond excited to share even more with you, here on Skillshare! Clients include Nike, Adidas, Alo, Trip Advisor, Hennesey, and more

• Strategize online content sharing effectively
• Improve portfolio to attract clients
• Increase confidence in personal branding
• Use Instagram to showcase client work and network
• Manage YouTube channel to highlight projects
• Attract new clients with tailored content

• Basic computer and internet skills
• Ability to follow course instructions in English and complete short practice tasks