From Likes to Leads: Interact with Customers Online

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage

• Define social media marketing and describe its purpose
• Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
• Define the goals of a social media campaign
• Write, design, and repurpose engaging content for social media