Fundamentals of Business Management

Course Description This foundational course introduces learners to the essential principles of business management, focusing on the core domains of finance, marketing, sales, operations, and supply chain management. Participants will gain a comprehensive understanding of key concepts such as financial statement analysis, marketing strategies, sales techniques, and the fundamentals of operations and supply chain management. Designed with practical examples and engaging video content, this course

• Analyze financial statements and apply ratio analysis to assess business performance.
• Describe the foundational principles of marketing and sales, including advertising and communication strategies.
• Evaluate the role of operations and supply chain management in optimizing business efficiency.
• Apply basic economic principles to understand market dynamics and equilibrium.