Fundamentals of Marketing Strategy

The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of effective marketing strategy. Learners will also engage in research as well as the application of key models and concepts to gain further insights into the implementation of an effective marketing strategy in a competitive business environment. At the end of this course, learners will gain a deeper understanding of the nature of a rather dynamic marketing environment, and will have developed new skills to enable them to conduct audits of the macro and micro-marketing environments for an organisation and most importantly be able to design and implement an effective marketing strategy

• Explore key marketing models and concepts
• Develop understanding of effective marketing strategies
• Apply marketing models in competitive business contexts
• Analyze market dynamics and target markets

• Basic computer and internet skills
• Ability to follow course instructions and complete exercises