Gaining Buy-In from Senior Leadership

The CREO Gaining Buy-In from Senior Leadership Course supports professionals in developing the skills needed to secure executive support for ideas, initiatives, and projects. The course focuses on understanding how senior leaders evaluate proposals, make decisions, and prioritise organisational goals. Participants learn how to position their ideas in a way that resonates with executive perspectives and strategic priorities. Through practical frameworks and applied examples, learners explore how to structure persuasive proposals, communicate value clearly, and anticipate leadership concerns. The course also addresses stakeholder mapping, influence strategies, and effective communication techniques for engaging senior decision-makers. Emphasis is placed on clarity, alignment, and credibility, enabling participants to present ideas with confidence and purpose. By the end of this course, you will be able to: - Identify key factors that influence senior leadership decision-making - Align project proposals with organisational priorities and strategic goals - Structure and present persuasive proposals to senior leaders - Apply influence and communication strategies to gain executive support - Evaluate and refine proposals based on leadership feedback Prerequisites: - No prior leadership or executive-level experience is required. The course is suitable for professionals, project leads, and emerging leaders seeking to improve their ability to influence senior stakeholders

• Identify key factors influencing senior leadership decision-making
• Align project proposals with organisational priorities and strategic goals
• Structure and present persuasive proposals to senior leaders
• Apply influence and communication strategies to gain executive support
• Evaluate and refine proposals based on leadership feedback

• Basic computer and internet skills
• Ability to read course instructions in English and complete short practice activities