Gen AI Sales Forecasting and Marketing Analysis

Generative AI is transforming the way businesses predict trends and optimize campaigns, giving sales and marketing professionals a decisive edge in today’s fast-paced markets. This course provides a comprehensive journey from foundational concepts in sales forecasting and marketing analysis to advanced AI-driven applications. Learners will gain hands-on experience with cutting-edge tools such as ChatGPT and Google Gemini to analyze data, forecast sales, and design highly targeted campaigns with precision. Through interactive labs and real-world case studies, you’ll develop practical skills in customer segmentation, sentiment analysis, and performance evaluation. The course also addresses ethical considerations, including data security, bias mitigation, and transparency, ensuring responsible AI adoption. Ideal for sales managers looking to boost productivity, marketing analysts creating data-driven campaigns, and aspiring professionals seeking to future-proof their careers, this course equips you with the tools and strategies to harness AI for measurable business growth

• Analyze Gen AI capabilities for forecasting, customer segmentation, and trend analysis
• Apply practical Gen AI solutions to improve predictive analyses and marketing campaigns
• Gain hands-on experience with tools like ChatGPT
• Design precise, targeted marketing campaigns
• Evaluate campaign performance and sentiment through interactive labs

• Basic familiarity with relevant concepts and terminology
• Readiness for applied exercises or case studies