GenAI for PR Specialists
Coursera
As part of the GenAI Academy, "GenAI for PR Professionals" explores how Generative Artificial Intelligence (GenAI) is transforming the field of public relations. This course is an introduction where learners will discover the key capabilities of GenAI and uncover practical strategies to leverage these powerful tools in their day-to-day PR work. Through interactive discussions, video demos, and hands-on activities, learners will explore how GenAI enhances productivity in content creation, media
About this Course
As part of the GenAI Academy, "GenAI for PR Professionals" explores how Generative Artificial Intelligence (GenAI) is transforming the field of public relations. This course is an introduction where learners will discover the key capabilities of GenAI and uncover practical strategies to leverage these powerful tools in their day-to-day PR work. Through interactive discussions, video demos, and hands-on activities, learners will explore how GenAI enhances productivity in content creation, media
What You'll Learn
- Identify the capabilities of GenAI for basic role-specific PR functions.
- Experiment with GenAI to determine how it can streamline your work as a PR professional.
- Compare and contrast the risks, challenges, and ethical considerations of GenAI in the workplace for PR functions in general.
Instructors
Alfonso RodrÃguez Cotes
Starweaver