GenAI for Product Marketers: Data-Driven Campaigns

Curious about using AI to make your marketing campaigns actually work? Perfect - I've got just the course for you! In just 60-95 minutes, we'll dive into some seriously cool tools like ChatGPT, and Google Ads AI(and trust me, you don't need any coding knowledge). I'll show you real examples - like how Michaels Stores crushed it with AI and boosted their email performance by 25%! We'll get our hands dirty with real campaigns, and I'll walk you through everything from finding your perfect audience to running A/B tests that make sense. Whether you're into digital marketing, product marketing, or just want to make your campaigns work smarter, this is your jam. The best part? You'll actually practice what you learn through interactive projects and labs - no boring theory here! By the end, you'll know exactly how to use AI to get better results without working yourself to death. We've got marketing managers, analytics pros, and campaign strategists all learning these tricks - why not you? This course is designed for professionals looking to enhance their marketing strategies with AI-driven insights. Digital marketing managers will learn how to optimize campaigns using GenAI, while product marketing specialists will explore AI-powered personalization at scale. Marketing analytics professionals will enhance predictive capabilities, and campaign strategists will refine targeting accuracy for better engagement and conversion rates. To fully benefit from this course, participants should have a basic understanding of digital marketing platforms, familiarity with marketing analytics, and experience running campaigns. No coding skills are required—just a willingness to explore how GenAI can streamline workflows, improve targeting, and drive better results. By the end of this course, learners will analyze GenAI fundamentals and their role in modern marketing. They will gain hands-on experience with AI-powered marketing tools and apply data-driven frameworks to optimize campaigns effectively. Additionally, participants will evaluate key performance metrics, leveraging AI insights to make informed strategic decisions and drive continuous marketing improvements

• Analyze GenAI fundamentals and their application in marketing
• Demonstrate the practical application of key GenAI marketing tools
• Optimize campaigns using data-driven frameworks for GenAI implementation
• Evaluate campaign performance metrics to make strategic decisions using AI tools

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities