Generative AI: Accelerate your Digital Marketing Career
IBM
McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need. During the course, youâll explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. Youâll learn to optimize digital advertising using AI for
About this Course
McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need. During the course, youâll explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. Youâll learn to optimize digital advertising using AI for
What You'll Learn
- Job-ready, practical skills for leveraging generative AI in digital marketingâ¯
- Generative AI tools and techniques for creating marketing content and campaigns
- AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
- Generative AI techniques to create engaging and personalized email content and targeted marketing strategies
Instructors
Rav Ahuja
IBM Skills Network
Rajesh Menon