Content Marketing Using Generative AI
University of Virginia Darden School Foundation
The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by leveraging customer insights to optimize marketing campaigns and understanding customer sentiments. This course is ideal for marketing professionals seeki
About this Course
The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by leveraging customer insights to optimize marketing campaigns and understanding customer sentiments. This course is ideal for marketing professionals seeki
What You'll Learn
- You will learn the basic principles and frameworks of Generative AI in marketing.
- You will learn how to effectively "listen" to customer insights through practice by promoting a brand online.
Instructors
Rajkumar Venkatesan
Darden School of Business